Are you in the food industry and have been struggling to market your restaurant? It’s time you changed your marketing tactics! Below are marketing ideas you can adapt to get the attention of hungry customers everywhere and at any time.
Use Search Engines and Get Them to Rank You High
If a customer were to search for restaurants near them, would yours show up? If not, then you need to improve your local search engine optimization.
SEO is a great way to improve your restaurant’s online visibility. What’s more, ranking high on search engine algorithms helps you convince customers that your restaurant is worth their while. This, in turn, boosts your trustworthiness, improves your image and profitability.
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Make Use of Social Media
Marketing your restaurant is vital for growing your business, and digital marketing should be a key part of your strategy. Make sure your restaurant has a profile on all the top social media platforms. Use different social media platforms such as Facebook, Twitter, and Instagram. This will expand your online footprint, which will, in turn, translate to more eyeballs and more customers.
Post Foodie Photos on Your Social Media Pages
Posting photos of mouth-watering dishes online will grab your followers’ attention and make them want to visit your restaurant so that they can experience your food. All you need is a phone with a good camera. Alternatively, you can hire a professional photographer for quality work.
Also, schedule your posts to go live at different times: morning, midday, and evening when people are hungry and looking to grab a bite. This will attract new breakfast, lunch, and dinner crowds who will, in turn, end up being your frequent customers.
Create a Profile on Review Sites and Encourage Reviews
These days, customers use review sites such as Yelp to find a restaurant and decide which one is worth their money. Therefore, it would help to have an official account on all leading review sites. While at it, ensure you add key details about your business and any information that can help attract more customers. Additionally, encourage your clients to leave a comment on the sites and aim to respond to the reviews.
Invest in Mobile Pay-per-Click Ads
Restaurant owners are increasingly incorporating pay-per-click ads into their marketing plans. Pay-per-click ads are driven by mobile phone usage, which is currently widespread and effective. Therefore, embracing this easy-to-customize and affordable marketing technique will help you reach your target market easily and with speed.
Embrace Email Newsletters
While traditional marketing tactics can help you grab people’s attention, there are other ways to get people into your restaurant. This includes getting your customers’ emails and periodically sending them newsletters.
Your newsletters can discuss your restaurant’s success, new menu items, or special discounts. However, don’t flood your customers’ inboxes with newsletters. Instead, develop a plan to send the newsletters monthly or fortnightly.
The competition in the restaurant world is growing with each passing day. However, adapting these creative restaurant marketing strategies will help you maintain your customer base, increase sales and crush any competition that comes your way.
